&
Peak
Peak
Research
Brand Strategy
Visual Identity
Brand System
Design System
UX Design
UI Design
Motion Design
Backend development
Frontend development
Background
Founded a decade ago, Peak is a leader in fintech, offering services ranging from consulting to the development of advanced financial technology products. To align with their goal of becoming an internationally recognized brand, Peak needed a refreshed identity.
They sought a brand image that reflected their expertise and innovative spirit, helping them resonate globally and stand out in the dynamic and competitive fintech sector.
The brand concept focuses on this growth and scalability, which inspired the entire brand system, including layouts, motion, and assets.
In the rebranding process, we formed a brand strategy that reflects the key values of Peak. As a one-stop fintech provider offering comprehensive services, Peak is known for its strategic, forward-thinking mindset and highly adaptable attitude.
We transformed Peak’s entire brand identity, defining a new, simplified logo and introducing an energetic primary yellow that represents their dynamic spirit. Our aim was to create a modular brand that reflects innovation and growth not only in its operations but also in its overall identity.
Inspired by Peak's aspiration for continuous growth, we developed an adaptive, scalable, and responsive brand system that supports Peak across various channels while maintaining brand consistency. This well-defined system for layout, motion, and assets allows for the easy, efficient, and cost-effective creation and adaptation of materials.
The responsive layout system showcases various brand elements based on context and requirements. It adapts seamlessly to typography-heavy content, tech-savvy imagery, or the custom modular 3D assets we developed for Peak. This flexibility ensures the brand remains dynamic and effective across diverse scenarios.
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