KÖKI Terminal

The modernization of traditional shopping: releasing an app, revitalizing digital appearances and increasing customer commitment.

Product Strategy
Design Systems
Interaction Design
Visual Design
UI Development
App Development
Back-End Dev.
Cloud Infrastructure
Dev-Ops
UX Copywriting

Background

KÖKI Terminal is a prominent shopping mall, in a prime location, near Budapest International Airport, with nearly 60,000 square meters of leasable area.

KÖKI needed a long-term, agile partner to constantly evolve their application by integrating new functions based on the needs of both the market and tomorrow’s shoppers.

First, we wanted to understand KÖKI's operations in context. So, we intensively analyzed the mall's organizational structure, the behavior of various consumer personas and the industry as a whole. The features of this app are based on the combination of the client’s requests and the findings of our in-depth research.

A seamless digital experience for tomorrow’s shoppers.

“The friendly and likable application is clearly the result of good design management and intricate coding which enables KÖKI to capture its complex services on an attractive and intuitive interface.”
— Adam Duszin, Retail Asset Manager, Adventum Group

We also integrated a digital gift card, and interfaces for ordering and registering via the newly released app, to simplify customers’ payment processes.

The main benefits of the digital KÖKI gift card:

– The unique gift card module
– Allowing customers to pay-easy at the mall
– Compatibility with AppleWallet and GooglePay
– Tracking of funds and balances

This solution was integrated in cooperation with Peak's team.

The outcome is an easy-to-use, customer-friendly platform with complex functions. Due to its remarkable user experience, the app is considered a pioneer in the Hungarian mall market. Our user-centered solutions provide a significant competitive advantage in the evolving era of online shopping.

Consistent and future-proof digital brand identity, unified on all online and offline platforms.

The combination of KÖKI’s color scheme, a variable typographic expression, and an extensive UI kit with an atomic design approach add up to a pleasant, welcoming and intuitive user interface.