POV Budapest

Concept

Budapest is a city of juxtapositions—where Secessionist facades stand beside Brutalist structures, where socialist-era typography still lingers on street signs, and where contemporary design constantly reshapes the past. It’s a place that never fully settles, always shifting between preservation and reinvention.

In designing the identity for POV Budapest, we took a similarly free and subjective approach. In collaboration with CM.SUPPLY, we pulled from Hungarian design heritage intuitively, not systematically—allowing different styles to coexist without too much hierarchy. The challenge was to create something structured yet fluid, an identity that evolves just as the conference does.